RECENT CHANGES IN THE MUSIC INDUSTRY
The music industry is always changing and evolving. The crossover of different genres of music and multi-social media platform capabilities for launching new songs. Technology in the music field is always advancing with better equipment and creating different music platforms. 2023 is no different with so many streaming platforms and the power of technology continuously shapes the future of the music industry. International collaborations with popular artists have become a global powerhouse.
One of the biggest changes is how music genres are fusing together. The separation of country, rock, and pop seems to blur lines now. The crossovers with rap and pop, rap and country, country and rock, latin styles and pop, latin and country. The indie sector and a rise in hybrid music has taken the forefront. The genre boundaries have been broken by many artists experimentation of different styles and genres creating fascinating hybrids.
Another change is the use of multiple steaming platforms to launch new music. Taylor Swift has had an amazing year using streaming platforms like Spotify and Apple Music. She uses these platforms to release new songs and albums. This allows her to have a direct connection with her fanbase. This new frontier of music has revolutionized the way we listen to music.
TikTok has launched new music at an alarming rate! Songs have become hits through the TikTok platform. In 2021, Olivia Rodrigo became a sensation from her song “Driver’s License” became a runaway hit on TikTok. Artists and dancers have used songs on TikTok for choreographed dance numbers and catchy hooks. TikTok consumers will look up a song they hear on TikTok and download it from Spotify or Apple Music and the song becomes a hit.
Another huge change is global artists collaborating together with songs. Different countries, different cultures fusing together to create global hits. The collaboration of Luis Fonsi in Despacito featuring Justin Bieber opened new audiences for both artists. These types of collaborations blend unique cultural crossovers which builds global unity in the music industry.
MUSIC QUOTES:
“A painter paints pictures on canvas. But musicians paint their pictures on silence.”
-Leopold Stokowski
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